Internet marketing customer service : Mike Filsaime is wrong!
First, let me make it pretty clear that I totally respect Mike Filsaime and I think he is a great Internet Marketer. Maybe I just wanted to get your attention with my headline or maybe I just want to share with you my personal experience. You get to be the judge of this.
My simple point today is that often I have attended conferences given by Mike Filsaime and he holds the strong position of recommending that you do not disclose your email address to any of your customers and that you hire a helpdesk. I have been in Internet Marketing for a couple of months (and started making money right away) because I did not follow this advice.
Hence, Mike Filsaime’s advice of not having your email address anywhere on your web site and having a help desk do all the customer support may apply for someone who is pushing away clients with a ten feet pole. On the other hand if you are just starting in the Internet Marketing business and your customers are being sent to a complicated help desk for their smallest question, you are shooting yourself in the foot.
Many times so far, I have received emails from potential customers who were asking me about my self-hypnosis products and wondering if it could help them in any way (which it could). It took me less than a minute to send them a friendly response letter and to my complete amazement, often, I had an order of over 150$ for MP3s in my mailbox the next morning. One can easily do the math and realize that being paid 150$ for one minute of work ( MP3s require no shipping, no handling, no nothing) is definitely worth the effort.
This fact just shows you that the human beings number one needs are still to be acknowledged, listened to and understood.
Furthermore, too often I had to deal with lousy customer services at an anonymous help desk that left me with a bitter aftertaste and often made me unsubscribe altogether for the person’s services.
Allow me to share with you an anecdote that boldly illustrates my comment: I was vacationing in Florida ( I am originally from Canada) and was trying to hook-up an internet connection with AOL. I got stuck into a loophole where the software was telling me I already had an account but when I tried to log into that account it didn’t work (rings any bell?).
Anyway, I called their customer service and had the joy of waiting on hold for over half an hour (and it was way passed midnight). When finally, a customer representative person from India took the call, she basically told me in a terrible English that the only way to verify my login details was to take a plane and go back to Canada and call her from there!
When answering any request from your customers, there is nothing better than a prompt and caring quality customer service.
I have just received an email from a woman who was telling me that she had purchased the self-hypnosis recording to lose weight and that she did not see any difference for her. On the other hand, she was reporting that her husband who listened to the “Achieving financial success” recording was doing great.
My immediate response was to send her a FREE link to download another MP3 that would have her enjoy exercising. This alone can show you the power of a professional and caring costumer service. I know I have happy and returning costumer…and this cost me absolutely nothing.
In conclusion, my brief experience tells me that until you are a big Internet marketer, providing good quality costumer service will pay you back more than you can even count.
Nathalie Fiset,M.D. is a family doctor,a certified hypnotherapist and an internet marketer. For further information, go to www.drnathaliefiset.com now! To get instant access to a powerful tool that can make you a successful Internet marketer, go to www.joinmeatthetop.com.
Nathie
